To have standout success in online business, you must be able to create and publish contents that engage and persuade your audience. But writing such content can be challenging and time-consuming for human copywriters. Fortunately, AI copywriting technology has come to the rescue: The use of AI copywriters is now making it easier to create effective content for businesses. The purpose of this blog is to help people understand the power of AI copywriting and how it can be used to benefit their businesses.
Copywriting and Content Writing, What’s the Difference?
The terms copywriting and content writing are often used in ways that are confusing. Let’s try to clarify their meaning so that we can understand the rest of this article. Although both copywriting and content writing are similar in that they are activities used to produce written content, they differ in purpose and style.
In a strict sense, content writing is the art of creating content for the purpose of educating readers about an organization’s products, services or mission. On the other hand, copywriting is the art of creating compelling content (called copy) that persuades readers to take action such as buying a product or service. Furthermore, copywriting mostly deals with writing persuasive short-form content for ads, brochures, sales letters and other promotional materials. On the other hand, content writing involves creating engaging, informative long-form content such as blogs, articles, reports, e-books, etc. But in a broader sense, copywriting is a form of content writing.
AI Copywriting and AI Content Writing: What’s the Difference?
In the past, human writers did all content and copy writing, but in today’s high-tech world, Artificial Intelligence (AI) technology is helping them to generate content that is similar or often better than that produced by humans; and at a much faster speed and lower cost.
AI copywriting is the art of using AI-powered computer software to generate copies that persuade people to take action; whether it be to buy products, services or to do something else. Similarly, AI content writing is the art of using AI-powered computer software to generate engaging content that aims to educate readers about products, services, mission or subject.
In practice, it is sometimes easier to use the term copywriting to refer to both content writing and copywriting. I might do so in some parts of this article if it becomes necessary.
What Are AI Copywriting Tools or Copywriters?
AI copywriting or content writing tools are generally called AI copywriters or AI content writers. respectively. They are a new breed of content creators that use AI technology to create unique, engaging, SEO-friendly content or copy. These versatile writing bots can help you generate ideas, titles, subtitles and content for whatever that you want to write about. Popular examples include Writesonic, Copy.ai and Jasper.
In most cases, one and the same writing tool is able to create either copy or content. It all depends on what writing parameters that you specify before generating the content. For this reason, AI copywriting tools are often simply called copywriters, and they are commonly used to create a variety of contents, including the following:
- Copies for marketing, sales, advertising, and email.
- Contents for websites, social media, blogs, articles, reports, and even books.
- Landing pages.
- Product description content.
- Website content optimization.
Top-performing AI copywriters
There are several copywriters out there at different levels of development. After testing five of them, I can recommend to you, one that has the best for you. It is Writesonic, an easy-to-use AI-powered copywriter that is best trained to write engaging contents that sound more human. You can also try Copy.ai and Jasper. They are good but not as great as Writesonic.
For detailed reviews, check out this blog: Best AI Content Writing and Copywriting Tool.
6 Benefits of AI Copywriting for Your Business
AI copywriting tools or copywriters can substantially help your business achieve a number of goals.
First, AI copywriter can help you replenish marketing content frequently to keep followers engaged. AI writers create content much faster than humans (5 to 10 times faster). That means, you can create enough content to replenish your blog, website and social media pages frequently enough to keep followers engaged. As you know, engaged followers are more likely to purchase.
Second, AI copywriter can save you time and money. An AI copywriter can take on most of the writing work which were previously handled by humans. The contents it generates are typically less expensive than those written by humans and they don’t carry the extra costs associated with sick days, vacation and breaks. All these will save you money, time and headache.
Third, they can help your content achieve higher SEO ranking. This is very important to any business that generates revenue online. When you optimize your content with AI tools, you can make it more compelling to search engines and it will therefore rank higher in keyword searches – a great way to increase site traffic and boost sales.
Forth, AI writing tools can help you write highly persuasive advertising copies. Such copies convert far better than those written by humans. In a study by JPMorgan Chase, an AI copywriter and human copywriters were employed to generate separate digital ad copies for home equity loan. The human copy read “Access cash from the equity in your home,” whereas, the AI copy read: “It’s true—You can unlock cash from the equity in your home.”
When ad results from the two copies were compared, the human copy generated 25 loan applications, whereas the AI copy generated 47 – almost 200% as many as the human copy.
In a similar study with ad copies promoting the use of paperless bank statements, the AI copy generated almost 500% as many responses as the human-written copy.
You can see that these are very impressive performances that can similarly benefit your business!
Fifth, AI tools can help you write more engaging content. Such a content will bring people back to your site over, and over again. It also will keep people longer on your site on each visit. Both cases can lead to higher conversions and sales—a win, win situation!
Sixth, AI writers can remedy certain emergency situations. If there’s ever an emergency situation where an employee has fallen ill or left the company unexpectedly, you won’t have to worry about finding someone quickly who knows exactly what your brand is all about—because your AI copywriter already knows!
How AI Copywriters Work
The most popular AI copywriting tools use a combination of Natural Language Processing (NLP) and Machine Learning (ML) to understand the context of your writing and then generate content that is most effective at engaging your audience. NLP enables AI writers to try to understand human language, whereas, ML enables them to learn how to do things based on analyzing large volumes of historical data.
In order to generate content, these systems require you to input basic information about what you want to write about, for example, topic, title, your audience, goal, writing style, product or service. Armed with this information, the system then scans through a large volume of existing text related to your topic, and then uses what it learns as inspiration to write a unique content that satisfies the requirements that you supplied. Your next step is to review and edit the new content, to make sure it is complete and sounds natural before publishing it.
Conclusion
AI copywriting is still a new and exciting technology for businesses, yet it has already brought substantial benefits, including the six listed in this article. While AI copywriting may not be perfect for every business or situation, it is definitely poised to bring even more powerful benefits to all online businesses. Remember to try out Writesonic for free. It’s one of the best copywriters.
