Amazon workers suggested tapping ChatGPT to auto-generate software code and marketing materials as part of dozens of new ways for integrating AI into their workflow, according to a document leaked to Insider.
The document, compiled by a manager for the Seattle-based e-commerce giant — asked workers for ideas on how to take advantage of ChatGPT and other artificial intelligence-powered chatbots to improve their job, the outlet reported.
Some of the 67 ideas stuffed into the virtual suggestion box — titled “Generative AI-ChatGPT Impact and Opportunity Analysis” — included allowing salespeople to use the OpenAI-owned tech to review financial reports from Amazon and its competitors at a faster pace, according to Insider.
The document also revealed that Amazon employees want to use ChatGPT to help generate PRFAQs — short for press release and frequently asked questions — which the tech giant requires during its decision-making process, Insider reported.
When employees pitch new ideas, Amazon requires them to generate a PRFAQ, including a mock press release and FAQ bulletin that helps describe the proposed offering.
Other suggested time-savers included using ChatGPT to auto-generate software code and marketing materials, according to the report.
Some of the ideas that were pitched, such as a security-automation tool and an engineering app that can speedily answer questions related to Amazon Web Services’ cloud products, are reportedly already in testing phases.
The Jeff Bezos-founded company had previously told staffers to steer clear from ChatGPT and other rival-backed AI models in favor of Amazon’s in-house chatbot, called Lex.
A representative for Amazon did not immediately respond to The Post’s request for comment.
Another leaked suggestion included in the document proposed implementing a ChatGPT-like search bar for Amazon shoppers where they can “can explain pros and cons between brands and cite and summarize user reviews,” according to Insider.
The tech giant previously hinted at ambitions to weave artificial intelligence into its search function when it posted a job listing for a senior software development engineer in April that said the company is “reimagining Amazon Search with an interactive conversational experience,” according to Bloomberg.
“We’re looking for the best and brightest across Amazon to help us realize and deliver this vision to our customers right away,” the listing added. “This will be a once in a generation transformation for Search.”
Another posted job would be part of “a new AI-first initiative to re-architect and reinvent the way we do search through the use of extremely large scale next-generation deep learning techniques,” Bloomberg noted.
AI-backed search experiences are already in place at Microsoft, where Bing is powered by OpenAI’s ChatGPT.
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